


The lyrics as well as the tune should be simple, so that it is easy to remember and hum. Use words that will make an impact on the consumers and tell them about the product or service and what makes it different from the others in competition. If you give a personal touch to the words, chances are high that the masses will connect with your idea. You must tell the buyer why he should buy that product. Identify the USP (Unique Selling Proposition) of the product. Use the Right WordsĪs your first step, enlist adjectives that best describe the product. Build around something unique or special about the product or service. Understand what the company has to offer, what their business is, and what they specialize in. The same applies to making jingles for a service-based company. It boils down to your skills at song-writing and music. Stressing on words that will appeal to the masses is important. Know what you have to sell, its history, brand evolution, peculiarities of the brand, its uniqueness, and how it stands out. Tips to Make a Catchy Jingle Understand Your Product And if your jingle has got that punch, you’ll be surprised to know that people love to hum it. Making catchy jingles is indeed a smart way of advertising your product. You should be able to write well to come up with good words that can go together, be given a tune to, and best describe the product/service that the jingle is about. Obviously, having catchy and impactive words does help a lot.Īs a jingle maker, you should be aware of this and have a basic sense of rhythm. It is about giving a good tune to lyrical words, such that they become easy to remember. Didn’t we give tunes to plain sentences in order to be able to recall them easily during exams? That’s the method some of us used to mug up answers, didn’t we? The same principle applies to jingles. Thus, a catchy jingle helps build a good customer base.ĭue to elements such as rhyme, melody, a set pattern of words, or repeating phrases, a jingle is easily remembered. People hum these tunes, share them with each other, and in some time, these tunes go viral and become popular with the masses, leading to word-of-mouth publicity of the product(s) they are made for. Catchy lines that have a peppy tune are easily remembered. He’s famous for his jingle of Maple Loops.Īn effective jingle is one of the best advertising strategies.

We have mentioned some tips that will help you make a catchy jingle.Ĭharlie Harper, who was the leading protagonist in Two and a Half Men, is a jingle maker. They linger in the buyers’ minds, thereby luring and convincing them to buy that product. Jingles play an important role in endorsing a product.
